Spread the word, Lime Rock Fans! Groups can play in the snow driving Audi's latest quattro cars and SUVs.
Audi of America and Lime Rock Park announced a partnership to produce “The Audi Winter Driving Experience” at the world famous motorsports facility in Connecticut’s Northwest Corner. The program, offered to groups and corporate clients, utilizes 2016 and 2017 Audi sedans and SUVs equipped with quattro all-wheel-drive and all-weather tires for superior traction.
The Audi Winter Driving Experience puts drivers behind the wheel of Lime Rock’s quarter-mile and half-mile winter autocross circuits to experience the conditions that Audi vehicles are designed to conquer.
Lime Rock Park is the only Eastern seaboard motorsports facility that combines a permanent natural terrain autocross circuit with snowmaking and grooming equipment.
“We are thrilled to partner with Lime Rock Park,” said Nathalie Carpenter, Marketing Manager, Audi Eastern Region. “The Audi Winter Driving Program provides us the ability to feature Audi legendary quattro all-wheel drive capabilities in the snow and ice, and in an idyllic setting.”
The vehicles in the Audi Winter Driving Program at Lime Rock Park:
Two 2016 Audi A3
One 2016 Audi S3
Two 2016 Audi A6
Two 2016 Audi Q5
Two 2017 Audi Q7
Audi also designed and furnished unique chalet and hospitality amenities, the Audi Lounge, for use during all Audi Winter Driving Programs. “It’s a key touch-point to the entire experience,” Carpenter says, “and allows us to underscore the value of the Audi brand commitment to technology and innovation both on and off the courses.”
The Audi Winter Driving Experience uniquely combines elements of Lime Rock’s Winter Autocross Days and Winter Driving School.
Open to all licensed drivers, Winter Autocross Days presented by eEuroparts.com are aimed at enthusiasts who do not need to be told how fun it is to get their cars “slideways” on the snow and ice.
The Winter Driving School, which debuted this year, was created specifically for drivers who seek the confidence-building training necessary to safely navigate roads and highways during winter conditions. The instructors focus on teaching techniques, skills and the “secrets” of driving on snow and ice.
The cost of the Audi Winter Driving Experience is $10,485, regardless of group size (the program, which includes liability insurance, is designed to accommodate 5 to 20 people). Individual enrollment is not available.