Foolproof set to launch Lime Rock Park collector edition event cans in 2025

LAKEVILLE, CONN. (15 May 2025) — Lime Rock Park has tapped Foolproof Brewing Company as its Official Craft Beer partner, bringing bold flavor and a refreshing new fan experience to The Park for the 2025 season and beyond.

As part of the multi-year partnership, Lime Rock Park will debut the new Country Carpenters Beer Pavilion presented by Foolproof Brewing during the Trans Am Memorial Day Classic (May 23-26). Guests will be able to enjoy Foolproof’s award-winning beers on tap or in a can at every major event in the all-new fan-focused space located at the entrance of Spectator Hill.

Foolproof will also release a series of limited-edition collector’s cans only available at Lime Rock Park  to commemorate key 2025 events, starting with a special design for the NASCAR CRAFTSMAN Truck Series LIUNA 150 weekend on June 27-28.

“We’re especially excited about the collector’s can series and the opportunity to connect with fans through shared experiences and creativity,” said Dicky Riegel, President & CEO of Lime Rock Park. “Foolproof is the perfect partner to help us elevate the fan experience at Lime Rock Park. Their dedication to craftsmanship and community mirrors our own. From the new beer pavilion to exclusive event-themed collector cans, fans can expect exciting new ways to enjoy a day at the track.”

Founded in Pawtucket, Rhode Island in 2012, Foolproof Brewing Company recently expanded to a second location in Bridgeport, Connecticut in fall 2024. Their beers, ranging from the flagship Ocean State Lager and IPA to inventive small-batch sours and ambers, are inspired by life’s experiences and made to be approachable, fun and memorable.

“We are absolutely thrilled to join Lime Rock Park as their Official Craft Beer Partner,” said Spencer Churchill, Director of Operations Foolproof Brewing Company. “At Foolproof, we pride ourselves on creating unique, high-quality craft beers that bring people together, something that aligns perfectly with the energy and community spirit of Lime Rock Park. This partnership is a natural fit.”

The Country Carpenters Beer Pavilion presented by Foolproof Brewing ribbon cutting will take place on Friday, May 23 at 9:30 a.m. Fans are encouraged to come early on Friday to participate in the festivities.

For Trans Am Memorial Day Classic tickets, schedule and event information visit, https://limerock.com/events/memorial-day-classic/.

To learn more about Foolproof Brewing Company, visit www.foolproofbrewing.com.