Privacy Policy

This Privacy Policy applies to Lime Rock Park (collectively, “Lime Rock Park,” “we,” or “us”).

This Privacy Policy has been created to let you know we take your privacy seriously. This Privacy Policy explains our information practices and the choices you can make about the way your information is collected from our websites, online applications, mobile applications, email, telephone inquiries, promotions, newsletter service, surveys, forums, sweepstakes/contest entries, and the websites hosted by our service providers and merchant associates (collectively, the “Services”).

By using the Site, Applications, or the Services, you agree to the terms of this Privacy Policy and practices described in the Policy, and that if you do not agree with this Privacy Policy, please do not use the Site, Applications, or the Services or provide us with any Personal Information. It also is important that you check back for updates to the Privacy Policy.


What and How We Collect Information.

When using our Services, we may collect (ourselves or through our trusted service providers or business associates) information which can be used to identify or contact you (“Personal Information”). We collect Personal Information in two ways: 1) by asking you for such information, and 2) by automated means which are part of the technology that underlies our platform which is needed to provide you the Services (“Website Navigational Information”).

We may also collect non-personally identifiable information. We may use aggregated information, such as usage data to improve the user experience of our sites.  This data is collected in the aggregate only but may include or be associated with other user information that users have voluntarily submitted.

Information Voluntarily Provided By You

When we ask you for Personal Information, this will usually include information that identifies, relates to, or could reasonably be linked with you or your household. For example, it could include your name, email address, phone number, zip code, records of products purchased, internet browsing history, geolocation data and inferences from other personal information that could create a profile about your preferences and characteristics. We may also collect other information that you submit or disclose in connection with the Services, such as product interests, reviews, feedback, warranty registration, and other similar information.

Website Navigational Information

We may, directly or through a third party, collect information about you and your use of our Services whenever you use the Services. For instance, we may collect various forms of information such as your IP address, entry and exit points for our Services (i.e., referring URLs or domains), Services traffic statistics, operating system and browser type (collectively “Traffic Data”).

Traffic Data is generally anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on the Services. However, some Traffic Data maybe attached to Personal Information, and we consider all that data to be Personal Information.


In addition, we may store some personal information on your computer in the form of a “cookie” or similar file to help us maintain and improve these Services in many ways. A “cookie” is a small amount of data that is transferred to your browser by a web server and can only be read by the server that gave it to you. It functions as an identifier, recording such things as Internet addresses, session IDs, and preferences. It cannot be executed as code or deliver viruses.

With most Internet browsers, you can erase “cookies” from your computer hard drive, block all “cookies,” or receive a warning before a “cookie” is stored. The “Help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please refer to your browser instructions to learn more about these functions.

Enabling cookies allows you to take full advantage of all the features on the Services and we recommend that you leave them turned on. If you elect to block the cookies, we will not be able to provide you with a personalized experience on our Services.

We do not control the use of third-party cookies or the resulting information and we are not responsible for any actions or policies of such third parties.  As we do not control or have access to the way these third parties may use cookies or other tracking technologies, we are not responsible for the privacy practices of these third parties.  We encourage you to review their corresponding privacy policies).


In some instances, we may use tracking scripts or “tracers” that recognize a unique identifier from a cookie placed on your hard drive by another website. These are used to gauge the success of our own advertising, as well as for better understanding your interest in Lime Rock Park activities. For instance, we may use a tracer to determine whether you visit certain web pages where Lime Rock Park may have placed a banner ad.  We do not use tracers to gather information on your use of the Internet unrelated to Lime Rock Park.  We also do not use tracers to identify your personal information, and you remain anonymous unless and until you communicate with Lime Rock Park.

Third Party Partners

We use third-party service providers, such as internet service providers, to help us provide the Services, and manage our technology platform. As part of these activities, we may use these third-party providers to collect information as described above. We are not responsible for the privacy practices of any third parties or the content of linked websites. We encourage you to read the applicable privacy policies and terms and conditions of such parties or websites.

We include links or “widgets” to social media platforms, such as Facebook, Google Plus, Pinterest, Instagram and Twitter. These third-party features may collect information about your IP address and which page you’re visiting on our site(s), and they may set cookies for the purposes the third parties have described in their privacy policies. Your interactions with those features are governed by the privacy policies of the companies that provide them, and not by this Privacy Policy.

Our Websites may contain links to other websites, including social media websites hosted by third-party providers; however, this Privacy Policy only addresses the use and disclosure of your information collected through our Websites.  If you choose to link to an external website from our Website, you will leave our Website. We are not responsible for the privacy practices of any third parties or the content of linked websites. We encourage you to read the applicable privacy policies and terms and conditions of such parties or websites.

User Generated Content

Any material you submit to our pages by upload, or otherwise, including any data, questions, comments, ideas, suggestions or the like (“submissions”) are, and will be treated as, non-confidential and non-proprietary. Anything you submit, or post becomes the property of our sites may use and reproduce such submissions freely, and for any purpose. Specifically, our sites are free to use for any purposes whatsoever (including but not limited to the developing, manufacturing, advertising and marketing of products) any ideas, artwork, inventions, developments, suggestions or concepts contained in any submission you post to our page. Any such use is without compensation to you. By making a submission, you are also warranting that you own the material/content submitted and that our use will not violate any third party’s rights or otherwise place us in breach of any applicable laws. We are under no obligation to use the information submitted.


Use of Information Collected

We may use Personal Information for the following purposes:

  • to send you information about us and our products, including news and promotional material of all our affiliated brands and companies;
  • to develop a better understanding of what your interests are across all the Lime Rock Park products;
  • to solicit information from you, and for marketing research;
  • to provide a response or confirmation to an order placed on our merchant site(s);
  • to customize the Services and display content that we think you might be interested in according to your preferences;
  • to better design our website;
  • to protect against fraud, suspicious, or other illegal activity; and
  • to meet our legal, security, processing, and regulatory requirements.

Where we use third-party service providers, those parties are required to only use Personal Information for the same purposes which we would use that Personal Information. Additionally, they can only use Personal Information as instructed by us.


Sharing of Personal Information.

Except as described in this Privacy Policy, we will not sell, rent, or intentionally disclose any Personal Information, including its contents or your use of the Site, without your consent. In the last 12 months we have shared, and we may in the future share your Personal Information, without your consent, for the purposes noted below:

Affiliate Brands and Companies

We may share your information with our affiliated brands, parent company, and its subsidiaries or affiliated entities/partners (“Affiliated Entities”) for market research purposes for sending you advertising/promotional material, discounts, newsletters, surveys, product launches, etc.  We will not transfer your information outside the Lime Rock Park organization except as otherwise described in this Privacy Policy.

Third Parties

We may share Personal Information with its service providers to perform functions such as collecting and analyzing user information, conducting contests, sweepstakes, and other promotions, fulfilling rebate submissions, credit card processing as it relates to placing orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links) and providing customer service. These third parties will only use your Personal Information for those purposes required to perform their functions.

Business Transfers

As we continue to develop our business, we might sell or buy subsidiaries or business units, either directly or in legal proceedings such as bankruptcy. In such transactions, customer information generally is one of the transferred business assets but remains subject to the obligations made in any pre-existing privacy policy.

Legal Obligations

We may share your Personal Information if we have a good faith belief that such action is necessary to: (i) comply with legal process or other legal requirements of any governmental authority; (ii) protect and defend our rights or property; (iii) enforce this Privacy Policy; (iv) protect the interests of other users of this Site or any other person; or (v) operate or conduct maintenance and repair of this Site or equipment.

Cross Border Transfers of Data

Lime Rock Park works with companies which provide Services globally. Similarly, we use several service providers who are located around the world. In order to provide the Services, and access to our Site, we may transfer your Personal Information to a jurisdiction outside the country where you reside, including processing Personal Information in the United States of America. As this jurisdiction may not maintain the same levels of privacy protection as your home jurisdiction, your use of the Site and Services constitutes your agreement to transfer of your Personal Information. Even where we do make such transfers, the obligations of this Privacy Policy will remain applicable to your Personal Information, except as prohibited by local law. In addition, any third-party service providers will still be required to follow the privacy and security obligations of this policy as noted above.


Protection of Personal Information.

We want you to have continuing trust in us and in our products and Services. In order to prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place reasonable and appropriate physical, electronic, and managerial procedures to safeguard the information we collect.  Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations of the Internet which are beyond our control; (b) the security, integrity and privacy of any and all information and data exchanged between you and us through our Services cannot be guaranteed; and (c) any such information and data may be viewed or tampered with in transit by a third party.


Retention of Personal Information.

We will collect Personal Information by fair and lawful means. We will normally retain Personal Information as long as necessary for the fulfillment of the purposes contained in this Privacy Policy. However, some Personal Information may be retained for longer periods as required by law, contract, or auditing requirements.


Submission of Confidential Information.

Other than Personal Information, we do not treat User-Generated Content as confidential.  You should not use the Services as a means of submitting information you consider to be confidential or proprietary.  Any submission of User Generated Content will be treated as non-confidential and non-proprietary and will become our sole property, in which we will own exclusive rights, including all intellectual property rights, and shall be entitled to the unrestricted use of this material for any purpose, commercial or otherwise, without acknowledgment or compensation to you.



The Children’s Online Privacy Protection Act (COPPA) protects the online privacy and personal information of children under 13 years of age.  We respect children’s privacy.  The  Services are not intended for children under the age of 13.  We do not knowingly solicit or collect personally identifiable information online from children under the age of 13 without prior verifiable parental consent.  Parents can also email with the subject “Personal Information/Opt Out” access, change, or delete any personal information that has been submitted by a child. We do not share or sell personal information of minors under 16 years of age.


Third Party Links.

The Services may contain links to non-Lime Rock park websites. We are not responsible for the privacy practices or the content of non-Lime Rock Park websites. We have no control over the use of such websites and you should exercise caution when deciding to disclose any Personal Information or User-Generated Content on these websites.


User Choice Regarding Collection, Use and Distribution of Personal Information.

You may choose not to provide us with some types of Personal Information. However, we automatically collect Website Navigational Information, and as such if you wish not to disclose such information, please do not visit our Site. If you chose not to provide some of the voluntary disclosures (as described in the “Information Voluntarily Provided By You” section above), your access to some of the Services may be limited (unless prohibited by law).


Text Messages.

We may send text messages you have consented to receive. Depending on your consents, the text messages may provide you with information about your orders or special offers regarding marketing communications about our products. The messages you receive may come from an autodialer. You can cancel text messages at any time by texting “STOP”. After you send “STOP”, we may send you an additional text message to confirm that you have been unsubscribed. You will no longer receive text messages from that number, but you may receive text messages if you are subscribed to other text lists. You may resubscribe to receive text messages after you have unsubscribed. If at any time you have questions about the text messages, text “HELP” and we will respond with additional information to assist. Message and data rates may apply. Consent is not required as a condition of purchase.


Updates and Changes to Privacy Policy.

We reserve the right, at any time and without notice, to add to, change, update or modify this Privacy Policy, by posting such change, update or modification on the Site. Any such change, update or modification will be effective immediately upon posting on the Site. Updates and changes to the Privacy Policy will continue to govern your use of the Site where you use the Services or the Site after the changes have been posted.


How to Contact Us.

Should you have other questions or concerns about our Privacy Policy, including requests to review or update inaccurate Personal Information, complaints that the Privacy Policy isn’t being followed, please email with the subject “Opt out/Privacy Policy”


California Residents.

As described above, Lime Rock Park will only share your information with its service providers, in connection with certain business transfers, as required by law, or, in some cases, business partners that you agree to share your information with. We do not offer any financial incentives in exchange for retention or sale of personal information. If you are a California resident, you have the right, at any time, to request what personal information we collect, use, disclose and sell, direct us to not sell your personal information, delete your personal information, opt-out of the selling of your personal information, not receive discriminatory treatment for the exercise of your privacy rights, and designate an authorized agent to make a request on your behalf. To make your request to know or delete, contact us at 860-435-5000, and provide the following information: first name, last name, email, mailing address, brand, request. We will verify your request by sending a response to the email or mailing address we have on file for you. For more information on our privacy policy contact us at 860-435-5000.


European Economic Area Resident Rights.

The information about you that we collect, process, and/or use is controlled by Lime Rock Park in the United States of America.  The site is hosted outside the European Economic Area.  The information you provide is transmitted to the United States of America, and is stored and processed in the United States of America.  If you are a resident of the European Economic Area, you have the following data protection rights:

  • If you wish to access, correct, update, or request deletion of your personal information, you can do so at any time by emailing “Personal Information / Opt Out”.
  • In addition, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. Again, you can exercise these rights by emailing “Personal Information / Opt Out”.
  • If we have collected or processed your personal information with your consent, you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.  You can withdraw your consent by emailing “Personal Information / Opt Out”.
  • You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.


(Update 12/9)