Coca-Cola Fan Zone and expanded beverage offerings to enhance fan experience across major events

LAKEVILLE, Conn. (12 May 2026) — Lime Rock Park has announced a new multiyear partnership with Coca-Cola Beverages Northeast, naming the company the Official Soft Drink of Lime Rock Park and expanding beverage offerings across the venue.

As part of the agreement, a full lineup of Coca-Cola products will be available throughout concessions, hospitality areas and chalets. The lineup includes classic Coca-Cola soft drinks, Diet Coke and Coke Zero Sugar. It also features additional options like Monster Energy, Powerade and bottled water from Dasani and Glaceau Smartwater.

The partnership also introduces new fan-facing activations, including the newly branded Coca-Cola Fan Zone located in the Park’s midway, which will serve as a central hub for engagement during race weekends and community events.

Additionally, the collaboration will bring Monster Energy activations to two of Lime Rock Park’s marquee events, the Trans Am Memorial Day Classic and the LIUNA 150 NASCAR Craftsman Truck Series race weekend. These activations are expected to enhance the at-track experience with interactive elements and expanded brand presence.

“Working in collaboration with long time Food & Beverage Director Mark Mazzeo, this partnership is about elevating the fan experience at every level,” said Lime Rock Park Director of Partnerships Steve Fields. “From the moment guests arrive at Lime Rock Park to time spent in our concessions, hospitality spaces and midway, Coca-Cola Beverages Northeast presence will bring a new level of energy and accessibility to the overall experience.”

With seven major race weekends and dozens of community events, autocross and karting competitions, club gatherings and car shows on the 2026 calendar, Lime Rock Park continues to expand both its offerings and the overall fan experience. For more information, visit limerock.com.